Rome – the market games in Italy 2009 aims to close with a collection of more than 52 billion euro, a figure which benefits the boom the online has developed in recent months. According to the survey Doxa and Human Highway, which was held in the spring on a sample of 4,000 individuals in the Italian population and 2,000 Internet, users would be two million players online, a million of whom active players pointing money, with 1,34 million game accounts (because there are also those who bets with multiple operators, since players equipped with at least one game account are 750mila) and a total annual turnover equal to 3.7 billion..

The survey indicates that the online player is typically male and aged between 25 and 34 years. For the lion’s share of at least as regards bets on the network, it is poker, great surprise and revolution of the computerized online last year, with 65 % on the total market game and a performance that is incredible growth rates market (likely a % + 879 between 2008 and 2009, + 400 % in the last quarter of the past two years), while the collection in the areas most mature of the online gaming grows “only” 6 % (sport and betting Betting) or even decline (instant lotteries). The two millions of players online you can add 620mila “dormant” players and individuals who declare themselves “prospects” of the activity of online gaming. By summing all segments, the number of people affected or in close proximity to the phenomenon of gaming in Italy is equal to 3.3 million..

Last year the type most popular online gaming has become poker, with 1.3 million players, by subtracting the primacy of the 2008 to sports betting. In 2009 the latter involved approximately 800mila active players. Following instant lotteries (250mila), the game in the casino online (60mila) and bingo players (too few to be adequately sized). Active players, followed by the poker with 520mila becomes the largest with 650mila between players only with money, the segment of sports betting. The two segments are largely disjoint and constitute two different basins and complementary online gaming market: two scommettitori online on three only play sports betting; only two thirds of poker players play poker online. The segment of the instant lotteries is 80 % superimposed with two major types of game, in particular with sports betting.